Intro To Copy Writing (Plus Some Advanced Stuff)
A lot of web marketers and small businesses work hard on doing their particular copywriting. So many people hate to see or read sales letters and yet we insist on believing that they are easy until we have to write them ourselves. It's a classic case of too much happening at once, there is no method of getting a good idea of any from it. You can help yourself by learning some basics of copywriting before you write your own site content. Here are three powerful copywriting lessons you can benefit from, directly.
The last part of the acronym AIDA is Action--something without which nothing will ever happen for you. This also relates to the response you most desire to get from your readers and prospects. Your hoped for action can be something other than a sale, like an opt-in. There is no way to force your prospects and readers to take action so finding success here is all about your copy. Actually, this is the easiest part of AIDA because it is where you can just come right out and tell your prospects what it is that you want. This is something you know, maybe, and it's the call to action. But depending on your audience, and your product, you may want to tone it down and even use different copy. Don't just say Buy Now because it is easy; test out a few, less demanding and commanding types of copy as well.
You have fallen prey to the magic of false logic more times than you know - and all of us have. False logic in advertising and copywriting is all about perspective and preconceived notions. It is rare for a consumer to actually spend time taking apart the arguments that people are having over specific points or ideas. This is the reason that this has worked so incredibly well for so long within the world of advertising. One example of false logic is that "over a million" of the product has been sold within the last three months. That probably sounds pretty awesome so it must be good, it must be worth it and it probably works really well! A million sold means just that: a million have been sold. There might not be any mention about class action lawsuits that have resulted because the product causes copy writing cancer or something.
Bullets are great for pretty much every kind of content but that is true for different reasons depending on the kinds of content you might be writing. When it comes to sales copy, you are going to need to include some bullet points because these act like tiny headlines. Bullets can often sell the person and even one bullet can hit the person's buy button and that's it. You can make your bullets, in sales copy, more effective by alluding to a problem and then stating the benefit. It's best to imply that without that specific benefit, in the bullet, then you won't be able to overcome the implied problem. You can't make this absolutely obvious but when you do it with just the right finesse, your readers will understand what you mean.
You can spend an entire lifetime learning the ins and outs of writing copy. Don't forget the time that you are going to have to spend practicing--it is an important part of learning any new writing skill. Learn how to relax when you try to do any sort of writing--including writing copy. Staying loose is good because it helps your unique skills become part of the things you are writing.